Closing the Show Cycle & Post-Event Reporting

After your event you and your team will likely be exhausted.  However, every show has a close cycle that is important to plan for and remember.

Here are the tasks:

  1. Post a slide show and thank you note to your website and then to social media.   Your audience will be energized by your event and will be primed for revisiting and reviewing your event, especially in the 36 hours after the event.  PLAN AHEAD for this photo gathering and edit task; make sure that your photographers know they need to pass on images the night of the show close so that you can post a slide show as soon as possible (ideally the day after the event).
  2. Send your Attendees a Thank You email with a link to an Attendee Survey.   Maker Media will have already provided you a link to your Attendee Survey and made any modifications requested. (D0n’t forget to customize the “how did you hear about the Faire” question—include all methods and marketing initiatives to better understand what was successful.)  Include links to press, quotes if you have them, and a link to the photo slideshow blog post.  Share any special anecdotes and speak from the heart.
  3. Send your Makers a Thank You email with a link to an Attendee Survey.  Same as above, except for Makers.
  4. If you have a second license fee payment due after the event, communicate needed pricing metrics to makerfaireglobal@makermedia.com (timing is indicated in your agreement, but is generally due 5 days after the event).
  5. Complete the 2017 Post-Event Producer Survey within 30 days after your event. 
  6. Per agreement terms, share attendee emails and Call for Makers information with the Maker Faire Global team via makerfaireglobal@makermedia.com.  Note that if your Call for Makers data is in your Maker Faire Global WordPress site, you do not need to export this data for our purposes.  If the Call for Makers was run outside the Maker Faire WordPress theme, then we will need the following delivered in spreadsheet form:  maker’s name, email, phone, mailing address and zip code, website url, exhibit name and description with exhibit name and description translated into the English language if not in English.